The objective of the studies is to provide students with up-to-date knowledge necessary in managing a modern company, as well as to improve students’ managerial skills, that are essential in the efficient management of human resources teams. The study programme is designed for management professionals at any level of the organisational hierarchy, i.e., members of boards of directors and management boards, as well as CEOs, directors, functional managers and specialists. These studies are also addressed to people who run their own business or intend to do so.
Graduates have the knowledge and skills in key business areas within the company and gain a global perspective on the enterprise. The programme provides an excellent opportunity for work-integrated active learning with high-level business professionals and practitioners. Students will acquire knowledge related to the application of modern methods and techniques of human resource, finance, marketing and sales and quality management. They will also be given the opportunity to develop managerial competences such as leadership, assertiveness, negotiation, communication and more. In addition, the assets of this study programme are: interdisciplinarity that translates into the combination of content from different areas in one didactic program; access to expert, practical knowledge provided by entrepreneurs, managing directors, business practitioners, tutors, coaches; developing managerial skills and tools within various programme modules; participation in a managerial simulation game in which the student takes on the role of a manager-entrepreneur running a virtual company and solving real business problems in a case study workshop.
The teaching staff consists of the academic employees of WSZiB, Cracow University of Economics, Jagiellonian University, as well as practitioners specialized in coaching, finance, projects, sales and negotiations.
- Human resource management
a) Legal basis for human resource management,
b) Staff recruitment and selection process, modern recruitment methods,
c) Staff motivation systems,
d) Performance evaluation system,
e) Developing the company’s remuneration system,
f) Staff career management based on needs analysis (training system),
g) Outplacement, outsourcing, staff leasing,
i) Building a positive organisational culture.
- Financial management:
a) Financial accounting,
b) Financial reporting,
c) Economic and financial analysis –evaluation of the company’s financial situation,
d) Managerial accounting and controlling as a system of decision support based on financial accounting data,
e) Financial planning and business plan,
f) Projects financed by the European Union – the rules for applying for EU funding.
- Marketing and sales management
a) Customer psychology and customer relationship management,
b) Shaping the company’s marketing strategy,
c) Marketing communication and company PR,
d) Price and sales management,
e) Loyalty programs,
f) Building a marketing plan based on marketing research.
- Project management
a) PRINCE2, IPMA, PMI methodologies;
b) Project preparation
c) Project execution
d) Project management practice
- Development of personal competences
a) Interpersonal communication and team building workshop,
b) Assertiveness training,
c) Leadership training,
d) Negotiation workshop,
e) Anti-stress training.
- Management simulation game
Form of assessment
Total fee: PLN 3200 or 4 equal, interest-free instalments (including a PLN 100 reservation fee)
Bank account number: 61 1440 1127 0000 0000 0193 3148
- On-campus sessions: Saturday-Sunday
- Number of months: 10
- Number of hours: 200
- Number of sessions: 13
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