Online advertising and promotion

Description of the scope of education - Online advertising and promotion

Studying Advertising and computer graphics gives you the opportunity to acquire the skills necessary to work in contemporary creative agencies that create advertising content of any format (text, video, computer graphics). Through interesting and very practical classes, you will learn how to use the latest technology in your work as a graphic designer or marketer.

What will you learn?

We will teach you how to use specialised IT tools in everyday work of a marketer or graphic designer. We will show you how to create professional graphic designs (the raster and the vector ones). You will also familiarise yourself with modern audio and video editing techniques, using software such as Camtasia Studio and Audacity. You will learn how to use the Internet as a marketing tool and what techniques should be used to convey a clear and effective advertising message.

Your educational pathway

Advertising and sponsorship
Raster and vector graphics
Digital marketing
Multimedia laboratory
Marketing communications
Creativity and persuasion in advertising
Image management
Business ethics
Methods of creative organisational problem solving

Future job prospects

The graduates of the Advertising and computer graphics studies are employed as computer graphic designers, DTP specialists, social media graphic designers, and specialists in the field of visual presentations, Web Graphic Designers.

Study curriculum - classes and descriptions

1st year

English language/German language
Career Planning / Basics of Job Market Knowledge
Introduction to the State and Law / Contemporary Political Systems
Cultural Anthropology / Managerial Ethics
Application of Mathematics in Business
Law
Managerial Economics
Organisation and Management
Basics of Marketing
Information Technology
Basics of Accounting
Statistics
E-business - models and strategies
Economic Law
Physical Education (full-time studies)

2nd year

English language/German language
Psychology / Sociology
Basics of Econometrics
Organizational Studies
Marketing Research
Computer Science in Management
Business Negotiations
Corporate Financial Management
Human Resources Management
International Business
Information and Communication Management in Business
Work Experience I
Scope of training

3rd year

Intellectual and Industrial Property Protection/Patent Law
Market Analysis
Fundraising and EU Project Management
Quality Management
Organizational Behaviour
International Business
Preparing for the diploma exam
Scope of training

Opłaty za studia

	number of installments in the academic year	Year I – tuition fee total	installment amount	2nd year – tuition fee total	installment amount	3rd year – tuition fee total	installment amount
annual tuition	1	7200 PLN	7200 PLN	7800 PLN	7800 PLN	8100 PLN	8100 PLN
semester tuition	2	7200 PLN	3600 PLN	7800 PLN	3900 PLN	8100 PLN	4050 PLN
installment 10 months	10	7600 PLN	760 PLN	8200 PLN	820 PLN	8500 PLN	850 PLN
installment 12 months	12	7800 PLN	650 PLN	8400 PLN	700 PLN	X	X