Online advertising and promotion

Description of the scope of training

Studying Advertising and computer graphics gives you the opportunity to acquire the skills necessary to work in contemporary creative agencies that create advertising content of any format (text, video, computer graphics). Through interesting and very practical classes, you will learn how to use the latest technology in your work as a graphic designer or marketer.

What will you learn?

We will teach you how to use specialised IT tools in everyday work of a marketer or graphic designer. We will show you how to create professional graphic designs (the raster and the vector ones). You will also familiarise yourself with modern audio and video editing techniques, using software such as Camtasia Studio and Audacity. You will learn how to use the Internet as a marketing tool and what techniques should be used to convey a clear and effective advertising message.

Your educational pathway

• Advertising and sponsorship
• Raster and vector graphics
• Digital marketing
• Multimedia laboratory
• Marketing communications
• Creativity and persuasion in advertising
• Image management
• Business ethics
• Methods of creative organisational problem solving

Future job prospects

The graduates of the Advertising and computer graphics studies are employed as computer graphic designers, DTP specialists, social media graphic designers, and specialists in the field of visual presentations, Web Graphic Designers.

It is worth studying Management at WSZiB in Cracow

Practice-oriented training

Analytical thinking and personal effectiveness

Our own intranet platforms

Modern IT tools

Communication skills

Professional teaching staff

Unique study atmosphere

Opportunities to study abroad

Professional career

See also other scopes of training

• Information Technology and Data Visualisation in Business
• Corporate logistics
• Human resource management
• Business Management