Description of the scope of training
Studying Advertising and computer graphics gives you the opportunity to acquire the skills necessary to work in contemporary creative agencies that create advertising content of any format (text, video, computer graphics). Through interesting and very practical classes, you will learn how to use the latest technology in your work as a graphic designer or marketer.
What will you learn?
We will teach you how to use specialised IT tools in everyday work of a marketer or graphic designer. We will show you how to create professional graphic designs (the raster and the vector ones). You will also familiarise yourself with modern audio and video editing techniques, using software such as Camtasia Studio and Audacity. You will learn how to use the Internet as a marketing tool and what techniques should be used to convey a clear and effective advertising message.
Your educational pathway
- Advertising and sponsorship
- Raster and vector graphics
- Digital marketing
- Multimedia laboratory
- Marketing communications
- Creativity and persuasion in advertising
- Image management
- Business ethics
- Methods of creative organisational problem solving
Future job prospects
The graduates of the Advertising and computer graphics studies are employed as computer graphic designers, DTP specialists, social media graphic designers, and specialists in the field of visual presentations, Web Graphic Designers.
- Foreign language 10 ECTS
- Cultural anthropology / Organisational culture 2 ECTS
- Career planning / Basic knowledge of the labour market 2 ECTS
- Marketing 4 ECTS
- Information Technology 4 ECTS
- Microeconomics 6 ECTS
- Macroeconomics 6 ECTS
- Accounting 8 ECTS
- Law 8 ECTS
- Management foundations 8 ECTS
- Mathematics applied to management 7 ECTS
- Scope of training
- Financial policy 6 ECTS
- Sociology / E-business challenges 3 ECTS
- Psychology / Company start-up techniques 3 ECTS
- Statistics 6 ECTS
- Foundations of econometrics 5 ECTS
- Customer Relationship Marketing 4 ECTS
- Economic law 3 ECTS
- Organisational behaviour 5 ECTS
- Marketing management 5 ECTS
- Mathematics 6 ECTS
- Quality management 3 ECTS
- Effective leadership 3 ECTS
- Scope of training
- Marketing research 5 ECTS
- Information Technology in Management 2 ECTS
- Corporate financial management 4 ECTS
- Human resource management 4 ECTS
- Financial accounting 4 ECTS
- Insurance in business activities 3 ECTS
- Academic research methodology 3 ECTS
- Diploma seminar / final thesis 15 ECTS
- Scope of training
- Intellectual property protection / Computer law 3 ECTS
- Project management 4 ECTS
- Market analysis 4 ECTS
- Organisational behaviours 4 ECTS
- Marketplace 3 ECTS
- Internship 19 ECTS
- Scope of training
It is worth studying Management at WSZiB in Cracow
![Practice-oriented training](https://www.wszib.edu.pl/wp-content/uploads/2019/03/wyksztalcenie1.png)
Practice-oriented training
![Analytical thinking and personal effectiveness](https://www.wszib.edu.pl/wp-content/uploads/2019/03/czas_zarzadzanie_I.png)
Analytical thinking and personal effectiveness
![Our own intranet platforms](https://www.wszib.edu.pl/wp-content/uploads/2019/03/nowoczesna1.png)
Our own intranet platforms
![Modern IT tools](https://www.wszib.edu.pl/wp-content/uploads/2019/03/nowoczesna1.png)
Modern IT tools
![Communication skills](https://www.wszib.edu.pl/wp-content/uploads/2019/03/kontakty1.png)
Communication skills
![Professional teaching staff](https://www.wszib.edu.pl/wp-content/uploads/2019/03/nauka_zarzadzanie_I.png)
Professional teaching staff
![Unique study atmosphere](https://www.wszib.edu.pl/wp-content/uploads/2019/03/studia_zarzadzanie_I.png)
Unique study atmosphere
![Opportunities to study abroad](https://www.wszib.edu.pl/wp-content/uploads/2019/03/plan.png)
Opportunities to study abroad
![Professional career](https://www.wszib.edu.pl/wp-content/uploads/2019/03/gdzie_znajdziesz_prace.png)
Professional career
See also other scopes of training
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- Corporate logistics
- Human resource management
- Business Management