Online advertising and promotion

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Description of the scope of training

Studying Advertising and computer graphics gives you the opportunity to acquire the skills necessary to work in contemporary creative agencies that create advertising content of any format (text, video, computer graphics). Through interesting and very practical classes, you will learn how to use the latest technology in your work as a graphic designer or marketer.


What will you learn?

We will teach you how to use specialised IT tools in everyday work of a marketer or graphic designer. We will show you how to create professional graphic designs (the raster and the vector ones). You will also familiarise yourself with modern audio and video editing techniques, using software such as Camtasia Studio and Audacity. You will learn how to use the Internet as a marketing tool and what techniques should be used to convey a clear and effective advertising message.


Your educational pathway

  • Advertising and sponsorship
  • Raster and vector graphics
  • Digital marketing
  • Multimedia laboratory
  • Marketing communications
  • Creativity and persuasion in advertising
  • Image management
  • Business ethics
  • Methods of creative organisational problem solving


Future job prospects

The graduates of the Advertising and computer graphics studies are employed as computer graphic designers, DTP specialists, social media graphic designers, and specialists in the field of visual presentations, Web Graphic Designers.


I Rok
  • Język obcy 10 ECTS
  • Planowanie kariery zawodowej / Podstawy wiedzy o rynku pracy 2 ECTS
  • Informatyka 6 ECTS
  • Ekonomia menedżerska 4 ECTS
  • Matematyka 4 ECTS
  • Podstawy pracy projektowej 3 ECTS
  • Podstawy zarządzania 8 ECTS
  • Prawo 4 ECTS
  • Marketing 4 ECTS
  • Etyka menedżera / Antropologia kultury 2 ECTS
  • Psychologia / Socjologia 3 ECTS
  • Statystyka 3 ECTS
  • Podstawy rachunkowości 4 ECTS
  • Prawo gospodarcze 2 ECTS
  • Zastosowanie matematyki w zarządzaniu 4 ECTS
  • Komunikacja w biznesie 2 ECTS
  • Zakres kształcenia
II Rok
  • Podstawy ekonometrii 4 ECTS
  • Nauka o organizacji 3 ECTS
  • Badania marketingowe 4 ECTS
  • Informatyka w zarządzaniu 3 ECTS
  • Zarządzanie produkcją - praktyka i teoria 2 ECTS
  • Skuteczne przywództwo 2 ECTS
  • Sprawozdawczość finansowa w procesie zarządzania 3 ECTS
  • Praktyka zawodowa 29 ECTS
  • Zarządzanie finansami przedsiębiorstwa 4 ECTS
  • Zarządzanie zasobami ludzkimi 3 ECTS
  • Wprowadzenie do metodologii badań ekonomicznych 2 ECTS
  • Seminarium dyplomowe 2 ECTS
  • Gra symulacyjna Marketplace 3 ECTS
  • Zakres kształcenia
III Rok
  • Analiza rynku 3 ECTS
  • Zarządzanie jakością 3 ECTS
  • Negocjacje 2 ECTS
  • Metody twórczego rozwiązywania problemów/Autoprezentacja 2 ECTS
  • Zachowania organizacyjne 2 ECTS
  • Wychowanie fizyczne
  • Praktyka zawodowa
  • International Accounting Standards 2 ECTS
  • Seminarium dyplomowe 3 ECTS
  • Biznes międzynarodowy 2 ECTS
  • Zakres kształcenia

It is worth studying Management at WSZiB in Cracow

Practice-oriented training

Practice-oriented training

Analytical thinking and personal effectiveness

Analytical thinking and personal effectiveness

Our own intranet platforms

Our own intranet platforms

Modern IT tools

Modern IT tools

Communication skills

Communication skills

Professional teaching staff

Professional teaching staff

Unique study atmosphere

Unique study atmosphere

Opportunities to study abroad

Opportunities to study abroad

Professional career

Professional career


Are you interested in our offer?

Do not hesitate, choose WSZiB and take care of your future

Enroll

 or check out the Admissions Office


See also other scopes of training


Admissions office

Kraków

Admissions Office
al. Kijowska 14,
Office No. 105, 1st floor

tel. 012 635 68 05

Monday – Friday: 10:00 AM – 3:00 PM
Saturday and Sunday: closed

+(48) 12 635 68 21
email:
rekrutacja@wszib.edu.pl

Payment office

+(48) 12 635 68 08

Tuesday, Thursday: 10:00 AM – 3:00 PM
Saturday and Sunday: closed

Tuition Fees

One-time payment per semester applicable to new enrolees as of 2019.

Instalment payments are also possible as of the first semester of studies.

full-time study programmespart-time study programmes
Management

Finance and Accounting

PLN 2400

PLN 2400

PLN 2500

PLN 2500

Computer SciencePLN 3100PLN 3500
Second-cycle studiesPLN 2500PLN 2600

* Master’s programmes (4 semesters)

 

Bank account details

Bank Ochrony Środowiska, Oddział w Krakowie
26 1540 1115 2001 6001 2087 0004

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