Digital Entrepreneurship


Course description

Graduates of the Digital Entrepreneurship course will gain unique knowledge and skills on a national scale in the field of work in the broadly understood profession of e-business manager-consultant. Those who choose to study Digital Entrepreneurship will gain knowledge of the canon of management and quality sciences, as well as economics and finance, which will be supplemented with the latest experience in the application of ICT tools in business. These issues will be complemented by specialized learning modules in the areas of digitization of services, decision support using IT tools, or digital solutions in support of financial and management processes.

Graduates of Digital Entrepreneurship – a bachelor’s degree program with a practical profile – will be prepared to work as e-business managers, e-business consultants, project management specialists in the implementation of digital technologies, specialists in the digitization of business services, or information creators in the digital environment. The holistic education will also be expanded to include soft aspects of working in a multicultural environment or negotiation skills. In addition, a Digital Entrepreneurship graduate will be prepared to influence the environment through knowledge and skills in information design, exercising influence, or shaping the purchasing decisions of potential customers.

We offer

Full-time studies/Part-time studies

6 semesters

The programme takes

3 years (6 semesters)

Total number of hours
300 per semester (full-time studies)
200 per semester (part-time studies)

What will you learn?

  • In the area of knowledge Graduates will use up-to-date and advanced knowledge from the discipline of management science and quality, as well as supporting disciplines: economics and finance, the use of IT tools in management and finance;
  • learn about the relationships and dependencies that occur between economic entities and the social institutions that make up their environment; their nature, goals, regularities and principles from the point of view of digital entrepreneurship;
  • based on the acquired theoretical knowledge and practical skills , they will be prepared to work in areas requiring skills in digital services, digital project management and working in a cross-cultural environment;
  • in the area of skills, graduates of this course will be able to analyze the level and dynamics of change in the environment and select appropriate digital entrepreneurship tools – including IT tools to solve practical problems in the area of business and marketing process automation, decision-making support, data modeling, visualization, creating sales volume through social media, e-finance and e-government;
  • will be able to effectively form positive relationships within an e-commerce team or during the implementation process of digital projects;
  • will master the tools of business negotiation and the use of negotiation techniques;
  • in the area of social competence Graduates of this course will be ready to work in multicultural teams, will be communicative and open to sharing knowledge and transferring practical skills acquired during their studies.

Future job prospects

Digital Entrepreneurship graduates will be prepared to work professionally in a business environment. Potential jobs can be divided into three areas:

Positions related to the application of management and digital marketing knowledge and skills:

  • Digital project manager
  • Digital information creation manager
  • Information desing specialist
  • E-commerce specialist
  • Online reputation management specialist
  • SEO consultant

Positions related to the application of knowledge and skills in economics and finance:

  • Business analyst
  • ERP systems consultant
  • Manager for implementation of IT systems in finance
  • Process modeling and simulation specialist
  • E-finance and e-government consultant



Year 1
  • English language / German language 5 ECTS
  • Talent management / Intellectual capital of an organization 2 ECTS
  • Career planning / Basics of job market knowledge 2 ECTS
  • Information technology 3 ECTS
  • Managerial economics 4 ECTS
  • Quantitative methods in business 4 ECTS
  • Basics of management 4 ECTS
  • Law 4 ECTS
  • Basics of finance and accounting 4 ECTS
  • Introduction to project work 3 ECTS
  • Marketing 4 ECTS
  • Data processing methods and data visualization 4 ECTS
  • Online store business plan 4 ECTS
  • Databases and SQL basics 4 ECTS
  • Negotiations in business 2 ECTS
  • E-business - models and strategies 4 ECTS
  • Intercultural communication in an organization 3 ECTS
Year II
  • English language / German language 5 ECTS
  • Ethics in business / Corporate social responsibility 2 ECTS
  • Marketing research 4 ECTS
  • Digital banking 3 ECTS
  • Digital law 3 ECTS
  • Project management methods (PRINCE 2) 4 ECTS
  • Business process modeling (iGrafix) 4 ECTS
  • Digital technologies in finance and accounting (iNsert) 4 ECTS
  • Managerial Graphics 3 ECTS
  • ERP systems in business (SapBO) 4 ECTS
  • Market analysis and forecasting 4 ECTS
  • Digital marketing 4 ECTS
  • Digitalization of business services / Clound computing in business 4 ECTS
  • Professional practice I 8 ECTS
Year III
  • Information design 4 ECTS
  • Intellectual and industrial property protection/patent law 2 ECTS
  • Basics of SEO and web analytics 4 ECTS
  • Cyber security in organizations 4 ECTS
  • E-commerce 4 ECTS
  • Benchmarking in business 4 ECTS
  • Business Intelligence 3 ECTS
  • Decision making computer support 3 ECTS
  • Professional internship II 21 ECTS
  • Preparation for the bachelor's exam 2 ECTS
  • Bachelor final project 7 ECTS






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