Description of the scope of training
The study programme in Strategic business management encompasses the knowledge and skills that will help you think strategically and thus create business analyses and manage strategically. The learning process is interactive and includes lectures and practical classes. The classes are held by business practitioners who can teach you, among other things, how to use quantitative tools in decision making processes or how to develop employee engagement.
What will you learn?
By choosing these studies, you will learn to implement specific strategic management tools in an organization. We will also teach you how to leverage manager’s strategic decision-making skills, including crisis situations.
Your educational pathway
- Management accounting
- Enterprise value management
- Strategic analysis – business plan
- Marketing strategies
- Labour law
- HR policy
- Image management
- Business ethics
- Methods of creative organisational problem solving
- Impression management
Future job prospects
Strategic management professionals are needed in any company where comprehensive knowledge of management and organisational science is required. Our graduates most often work as business analysts, consulting advisors, middle managers, or entrepreneurs running their own business.
- Foreign language 10 ECTS
- Cultural anthropology / Organisational culture 2 ECTS
- Career planning / Basic knowledge of the labour market 2 ECTS
- Marketing 4 ECTS
- Information Technology 4 ECTS
- Microeconomics 6 ECTS
- Macroeconomics 6 ECTS
- Accounting 8 ECTS
- Law 8 ECTS
- Management foundations 8 ECTS
- Mathematics applied to management 7 ECTS
- Scope of training
- Financial policy 6 ECTS
- Sociology / E-business challenges 3 ECTS
- Psychology / Company start-up techniques 3 ECTS
- Statistics 6 ECTS
- Foundations of econometrics 5 ECTS
- Customer Relationship Marketing 4 ECTS
- Economic law 3 ECTS
- Organisational behaviour 5 ECTS
- Marketing management 5 ECTS
- Mathematics 6 ECTS
- Quality management 3 ECTS
- Effective leadership 3 ECTS
- Scope of training
- Marketing research 5 ECTS
- Information Technology in Management 2 ECTS
- Corporate financial management 4 ECTS
- Human resource management 4 ECTS
- Financial accounting 4 ECTS
- Insurance in business activities 3 ECTS
- Academic research methodology 3 ECTS
- Diploma seminar / final thesis 15 ECTS
- Scope of training
- Intellectual property protection / Computer law 3 ECTS
- Project management 4 ECTS
- Market analysis 4 ECTS
- Organisational behaviours 4 ECTS
- Marketplace 3 ECTS
- Internship 19 ECTS
- Scope of training
It is worth studying Management at WSZiB in Cracow
Practice-oriented training
Analytical thinking and personal effectiveness
Our own intranet platforms
Modern IT tools
Communication skills
Professional teaching staff
Unique study atmosphere
Opportunities to study abroad
Professional career
See also other scopes of training
- Information Technology and Data Visualisation in Business
- Corporate logistics
- Human resource management
- Online advertising and promotion