Business Management

Description of the scope of training

The study programme in Strategic business management encompasses the knowledge and skills that will help you think strategically and thus create business analyses and manage strategically. The learning process is interactive and includes lectures and practical classes. The classes are held by business practitioners who can teach you, among other things, how to use quantitative tools in decision making processes or how to develop employee engagement.

What will you learn?

By choosing these studies, you will learn to implement specific strategic management tools in an organization. We will also teach you how to leverage manager’s strategic decision-making skills, including crisis situations.

Your educational pathway

• Management accounting
• Enterprise value management
• Strategic analysis – business plan
• Marketing strategies
• Labour law
• HR policy
• Image management
• Business ethics
• Methods of creative organisational problem solving
• Impression management

Future job prospects

Strategic management professionals are needed in any company where comprehensive knowledge of management and organisational science is required. Our graduates most often work as business analysts, consulting advisors, middle managers, or entrepreneurs running their own business.

It is worth studying Management at WSZiB in Cracow

Practice-oriented training

Analytical thinking and personal effectiveness

Our own intranet platforms

Modern IT tools

Communication skills

Professional teaching staff

Unique study atmosphere

Opportunities to study abroad

Professional career

See also other scopes of training

• Information Technology and Data Visualisation in Business
• Corporate logistics
• Human resource management
• Online advertising and promotion