Marketing and social media

Description of the scope of education - Marketing and social media

Social media is currently one of the most important tools for promoting and shaping the image, as well as an effective channel of marketing content transmission. In response to the market demand for specialists in this field, the Marketing and Social Media educational path was created.

What will you learn?

Graduates of this specialization will be equipped with knowledge, skills and social competences that will allow them to effectively implement marketing projects using social media or in social media. As part of the modules, students will learn about the detailed concept of conducting digital branding, influencing (shaping purchase decisions) or social selling. Moreover, they will also gain knowledge in the field of video marketing and the cultural context of using social media in marketing.

Your educational pathway

Cultural Contexts of Social Media
Influencer Marketing and the Blogosphere
Digital Branding
Social Selling
Visual Creations
AI for Marketing

Future job prospects

Graduates of this specialization will find employment as:

specialists for social media
content designers
affiliate marketing manager
social media specialist
E-CRM manager

Study curriculum - classes and descriptions

1st year of studies

English language / German language
Career planning / Basics of job market knowledge
Introduction to the State and Law / Contemporary Political Systems
Cultural Anthropology / Business Ethics
Application of Mathematics in Business
Law
Managerial Economics
Organisation and Management
Basics of Marketing
Information Technology
Basics of Finance and Accounting
Statistics
Sociology of Media
Marketing Strategies
Advertising and sponsoring
Physical Education (full-time studies)

2nd year of studies

English language / German language
Benchmarking
Marketing Research
Creativity and Persuasion in Advertising
Content Marketing
Internet Marketing
Cost Strategies in Digital Marketing
Personal Branding in the Creative Industry
Market Analysis
Marketing 5.0
Marketing Tools for International Markets
Work Experience I
Scope of training

3rd year of studies

Intellectual Capital in Organizations / Creative Problem Solving Methods
Intellectual and Industrial Property Protection / Patent Law
Interpersonal Communication
Information design
Interactive Agency Management - Simulation Game
Basics of SEO and Web Analytics
International Business
Public Communication in the Digital Age: Marketing Strategies for Administrative Institutions
Preparing for the diploma exam
Work Experience II
Bachelor's final project
Scope of training

Opłaty za studia

	number of installments in the academic year	Year I – tuition fee total	installment amount	2nd year – tuition fee total	installment amount	3rd year – tuition fee total	installment amount
annual tuition	1	7200 PLN	7200 PLN	7800 PLN	7800 PLN	8100 PLN	8100 PLN
semester tuition	2	7200 PLN	3600 PLN	7800 PLN	3900 PLN	8100 PLN	4050 PLN
installment 10 months	10	7600 PLN	760 PLN	8200 PLN	820 PLN	8500 PLN	850 PLN
installment 12 months	12	7800 PLN	650 PLN	8400 PLN	700 PLN	X	X