Digital technologies in marketing

Description of the scope of education - Digital technologies in marketing

Digital technologies in marketing is a unique area of study that combines two trends related to marketing: a classic approach to the issues of image creation, promotion and shaping purchase decisions, and modern ICT tools that are used in contemporary marketing concepts.

What will you learn?

As part of this education path, graduates will gain unique knowledge and skills in the field of raster and vector graphics design, multimedia production, photography and photo editing, and managing a marketing project with the use of web and mobile applications. Such selection of modules will allow a graduate of this education path to become a specialist in the use of new technologies in marketing processes, while respecting the traditional approach to the canon of marketing developed by the most outstanding specialists in this field.

Your educational pathway

Vector Graphics
Raster Graphics
Visual Branding – the power of images in digital marketing
Information Technology in Marketing Project Management (ASANA)
Mobile Marketing
AI for Marketing

Future job prospects

Graduates of this specialization may find employment as:

manager for digital communications
WEB project manager
SEO manager
digital marketing manager

Study curriculum - classes and descriptions

1st year of studies

English language / German language
Career planning / Basics of job market knowledge
Introduction to the State and Law / Contemporary Political Systems
Cultural Anthropology / Business Ethics
Application of Mathematics in Business
Law
Managerial Economics
Organisation and Management
Basics of Marketing
Information Technology
Basics of Finance and Accounting
Statistics
Sociology of Media
Marketing Strategies
Advertising and sponsoring
Physical Education (full-time studies)

2nd year of studies

English language / German language
Benchmarking
Marketing Research
Creativity and Persuasion in Advertising
Content Marketing
Internet Marketing
Cost Strategies in Digital Marketing
Personal Branding in the Creative Industry
Market Analysis
Marketing 5.0
Marketing Tools for International Markets
Work Experience I
Scope of training

3rd year of studies

Intellectual Capital in Organizations / Creative Problem Solving Methods
Intellectual and Industrial Property Protection / Patent Law
Interpersonal Communication
Information design
Interactive Agency Management - Simulation Game
Basics of SEO and Web Analytics
International Business
Public Communication in the Digital Age: Marketing Strategies for Administrative Institutions
Preparing for the diploma exam
Work Experience II
Bachelor's final project
Scope of training

Opłaty za studia

	number of installments in the academic year	Year I – tuition fee total	installment amount	2nd year – tuition fee total	installment amount	3rd year – tuition fee total	installment amount
annual tuition	1	7200 PLN	7200 PLN	7800 PLN	7800 PLN	8100 PLN	8100 PLN
semester tuition	2	7200 PLN	3600 PLN	7800 PLN	3900 PLN	8100 PLN	4050 PLN
installment 10 months	10	7600 PLN	760 PLN	8200 PLN	820 PLN	8500 PLN	850 PLN
installment 12 months	12	7800 PLN	650 PLN	8400 PLN	700 PLN	X	X