Description of the scope of education - Online advertising and promotion
Studying Advertising and computer graphics gives you the opportunity to acquire the skills necessary to work in contemporary creative agencies that create advertising content of any format (text, video, computer graphics). Through interesting and very practical classes, you will learn how to use the latest technology in your work as a graphic designer or marketer.
What will you learn?
We will teach you how to use specialised IT tools in everyday work of a marketer or graphic designer. We will show you how to create professional graphic designs (the raster and the vector ones). You will also familiarise yourself with modern audio and video editing techniques, using software such as Camtasia Studio and Audacity. You will learn how to use the Internet as a marketing tool and what techniques should be used to convey a clear and effective advertising message.
Your educational pathway
- Advertising and sponsorship
- Raster and vector graphics
- Digital marketing
- Multimedia laboratory
- Marketing communications
- Creativity and persuasion in advertising
- Image management
- Business ethics
- Methods of creative organisational problem solving
Future job prospects
The graduates of the Advertising and computer graphics studies are employed as computer graphic designers, DTP specialists, social media graphic designers, and specialists in the field of visual presentations, Web Graphic Designers.
- Foreign language 10 ECTS
- Career Planning / Basics of Job Market 2 ECTS
- Computer Science 6 ECTS
- Managerial Economics 4 ECTS
- Mathematics 4 ECTS
- Basics of Project Work 3 ECTS
- Basics of Management 8 ECTS
- Law 4 ECTS
- Marketing 4 ECTS
- Managerial Ethics/Cultural Anthropology 2 ECTS
- Psychology/Sociology 3 ECTS
- Statistics 3 ECTS
- Basics of Accounting 4 ECTS
- Business law 2 ECTS
- The Use of Mathematics in Management 4 ECTS
- Communication in Business 2 ECTS
- The Scope of Education
- Basics of Econometrics 4 ECTS
- Science of Organization 3 ECTS
- Marketing Research 4 ECTS
- Computer Science in Management 3 ECTS
- Production Management - practice and theory 2 ECTS
- Effective Leadership 2 ECTS
- Financial Reporting in the Management Process 3 ECTS
- Professional Practice 29 ECTS
- Enterprise Financial Management 4 ECTS
- Human Resource Management 3 ECTS
- Introduction to Economic Research Methodology 2 ECTS
- Thesis Seminar 2 ECTS
- The Marketplace Simulation Game 3 ECTS
- Scope of Education
- Market Analysis 3 ECTS
- Quality Management 3 ECTS
- Negotiation 2 ECTS
- Creative Problem Solving/Autopresentation Methods 2 ECTS
- Organizational Behaviour 2 ECTS
- Physical Education
- Professional Practice
- International Accounting Standards 2 ECTS
- Thesis Seminar 3 ECTS
- International Business 2 ECTS
- Scope of Education
|
|
number of installments |
Year I – tuition fee total |
installment amount |
2nd year – tuition fee total |
installment amount |
3rd year – tuition fee total |
installment amount |
|
annual tuition |
1 |
7200 PLN |
7200 PLN |
7800 PLN |
7800 PLN |
8100 PLN |
8100 PLN |
|
semester tuition |
2 |
7200 PLN |
3600 PLN |
7800 PLN |
3900 PLN |
8100 PLN |
4050 PLN |
|
installment |
10 |
7600 PLN |
760 PLN |
8200 PLN |
820 PLN |
8500 PLN |
850 PLN |
|
installment |
12 |
7800 PLN |
650 PLN |
8400 PLN |
700 PLN |
X |
X |
It is worth studying Management at WSZiB in Cracow
Practice-oriented training
Analytical thinking and personal effectiveness
Our own intranet platforms
Modern IT tools
Communication skills
Professional teaching staff
Unique study atmosphere
Opportunities to study abroad
Professional career
See also other scopes of training
- Information Technology and Data Visualisation in Business
- Corporate logistics
- Human resource management
- Business Management