WSZiB – the university celebrating its 30th anniversary this year – is recruiting for bachelor’s studies starting in October.
Digital Marketing is a field that forks into two following paths: Marketing and Social Media and Digital Technologies in Marketing. The program is designed for individuals who want to develop graphic design skills in image and sales campaign design using social media. The program also teaches how to effectively communicate with selected target groups online and achieve specific goals.
In recent years, we have observed significant growth in the e-commerce industry. The demand for specialists and experts in this field is rapidly growing in the labor market. Developing digital skills, along with competences in the field of recognizing and creating online trends and understanding legal regulations, is the core of our Digital Marketing program.” emphasizes Dr. Magdalena Kowalska-Musiał, WSZiB’s professor and Vice-Dean at Wyższa Szkoła Zarządzania i Bankowości w Krakowie.