On May 21, the 7th Student Scientific Session took place in the WSZiB building at Kijowska Avenue 14 under the patronage of His Magnificence Rector Krzysztof Roszczynialski. The event was organized by the Dean of the Faculty of Applied Sciences, Prof. WSZiB Bartosz Banduła PhD and the Rector’s Proxy for Scientific Groups, Justyna Michniak-Szladerba PhD.
This is an annual event during which students – members of scientific groups – presented their papers, and experts-practitioners commented on them as part of the Expert Panel. This year, the topics of the Session included, among others, management, communication and psychology in business, digital marketing, finance and accounting, computer science, applied computer science, logistics and also digital entrepreneurship.
Student speeches
During the Session, eight papers prepared by members of the WSZiB scientific groups were presented:
- Determinants of the choice of financing sources in the context of investment activity of enterprises
Natalia Job BSc, Kacper Stabryła-Tatko BSc
Accounting Science Club
supervisor: Piotr Ziarkowski PhD
- Monopolies in the free market
Jan Schab
Entrepreneurship Science Club
supervisor: Kamil Kowalik MSc
- The impact of students on the rental market and the demographic structure of Kraków
Borys Szczygieł-Kwapiński
PRICE Economics Research Club
supervisor: Borys Makary PhD
- Psychological effects of counterfactual thinking in negotiations: the role of lost opportunities
Karolina Cyrek
BATNA Negotiation Science Club
supervisor: Joanna Dreżewska MSc
- Negotiation style as an expression of individual interpersonal differences: Analysis of internal communication strategies
Joanna Dreżewska MSc, Kacper Stabryła-Tatko BSc
BATNA Negotiation Science Club
supervisor: Joanna Dreżewska MSc
- Symbols of the collective unconscious and semiotics in marketing
Gabriela Handziak BSc, Bartosz Kaczmarczyk
Marketing Academic Club
supervisor: Joanna Brandys MSc Eng.
- AI assistant in marketing on the example of a selected company
Filip Konopka, Kacper Kobyłka
Marketing Science Club
supervisor: Joanna Brandys, MSc Eng.
- Reforming the marketing message for the Alpha generation, as a result of the influence of leading social media platforms
Gabriela Leńczyk, Oliwia Cisoń
PRICE Economics Research Group
supervisor: Borys Makary PhD
Expert Panel
We hosted the following representatives of the business world as experts-practitioners:
- Jagoda Bugaj
Marketing Director at Vasco, previously associated with VRG and OTCF.
- Bernard Łuc
Director of the Kraków Region at Santander Bank Polska S.A..
- Piotr Saderski
Speaker and trainer for processes and automation in rental management companies, co-owner of a rental management company for students in Kraków, co-creator of “Śniadanie Podnajemców” – regular industry meetings for rental management companies.
- Karolina Ziółkowska
Psychologist and psychotherapist at the mental health clinic of the Babiński Hospital and also as a private practice.
Academic teacher at the Institute of Psychology of UKEN.
Publication of papers
Students who delivered a paper during the 7th Student Scientific Session were given the opportunity to publish it in the student magazine Multis Multum and also in the WSZiB Scientific Journal.
We would like to thank all participants – students, supervisors of scientific groups and experts – for their active participation, inspiring presentations and the shared knowledge!
