Digital Psychology and Online Communication

Description of the scope of education - Digital Psychology and Online Communication

The Digital Psychology and Online Communication specialization addresses the growing significance of digital technologies and social media in both personal and professional life. In an era of remote work, pervasive online presence, and the rapid development of artificial intelligence, the ability to integrate psychological knowledge with communication and managerial practice has become crucial.

This track prepares students to navigate the digital world consciously and responsibly – both as participants in communication processes and as leaders of change within organizations. The curriculum includes the analysis of psychological mechanisms at play on the Internet and in social media, the development of skills related to managing digital well-being and stress, as well as training in designing personal branding and online presence. Particular emphasis is placed on practical skills – from conducting negotiations and mediation in digital environments, through storytelling and employer branding, to leveraging artificial intelligence in recruitment, marketing, and customer service.

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What will you learn?

• Analyze human behavior in digital environments – you will explore psychological mechanisms related to remote work, the influence of social media, and building an online presence.

• Manage digital well-being and stress – you will learn how to prevent burnout, information overload, and challenges in maintaining a healthy work-life balance.

• Leverage online communication tools – you will acquire skills to conduct effective negotiations and mediation in digital spaces, even when non-verbal cues are limited.

• Build a personal brand and create engaging narratives – you will master the art of storytelling, managing your online image, and communicating on social media using modern platforms (LinkedIn, Instagram, podcasts, blogs).

• Apply artificial intelligence in communication and business – you will learn practical AI applications in HR, marketing, recruitment, and customer service, as well as how to assess the ethical aspects of automating communication processes.

• Develop social and managerial skills – you will gain competencies valuable for roles such as HR specialist, communication manager, or online career advisor.

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Your educational pathway

• Work Psychology and Digital Well-Being
• Cyberpsychology and the Impact of Social Media
• Storytelling and Building a Personal Brand Online
• Negotiation and Mediation in Digital Environments
• Digital Stress Management and Online Work-Life Balance
• AI in Communication and Business Psychology

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Future job prospects

Graduates of the Digital Psychology and Online Communication specialization will possess unique competencies combining psychological knowledge, communication skills, and expertise in modern digital technologies. This opens up broad employment opportunities in both the private and public sectors, within international organizations, as well as in independent work (freelance, consulting).

Potential career paths include:

• Digital HR and Well-Being Specialist

• Communications and Social Media Manager

• Online Negotiator and Mediator

• Digital Well-Being and Work-Life Balance Consultant

• AI Specialist in Business and Communication

• Online Career Coach / Advisor

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See also other scopes of training

• HR Manager 

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