Artificial Intelligence in Business

Description of the scope of education - Artificial Intelligence in Business

Artificial intelligence in business is a contemporary field of study that integrates management expertise with cutting-edge AI technology. Studying in this field prepares students for effective leadership in the digital era by teaching them to apply AI tools in data analysis, process automation, and strategic decision-making.
The program is tailored to meet the needs of modern businesses and a rapidly evolving market. Graduates of the Artificial Intelligence in Business program gain practical, job-ready skills to navigate data-driven and high-tech business environments.

Graduates will be able to:

• Apply AI technologies in management, including machine learning, natural language processing and predictive analytics;

• Analyze business data using advanced analytical tools;

• Identify opportunities to implement AI across business domains such as marketing, finance, HR, and logistics;

• Lead digital transformation initiatives and implement AI-driven solutions in organizations;

• Assess risks and ethical challenges and understand the legal aspects of implementing AI technologies in business;

• Design and optimize business processes through intelligent automation;

• Manage AI projects and collaborate effectively in interdisciplinary teams that bring together specialists from different fields.

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What will you learn?

The Artificial Intelligence in Business is designed for individuals seeking to blend managerial skills with hands-on expertise in emerging technologies. The program explores applications of artificial intelligence in data analysis, process automation, and strategic decision-making. Graduates gain insight into how AI can be applied in areas such as marketing, finance, HR, and logistics, and develop the skills to implement digital solutions effectively in business practice.

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Your educational pathway

• The basics of artificial intelligence and machine learning

• Predictive analytics in management strategies

• Strategic business management in the era of AI and Big Data

• AI in marketing: recommendation systems and personalization

• Ethics, law and cybersecurity in AI implementation

• Project management using generative AI

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Future job prospects

Graduates may pursue careers such as:

•  business analytics specialist using AI,

• digital transformation manager,

• consultant for implementation of AI solutions in organizations,

• analyst of data and AI projects,

• leader of business process automation (RPA) projects,

• innovation and technology development specialist for companies in various industries,

• coordinator of AI teams in the structures of enterprises and public institutions.

They may also start their own ventures focused on developing and implementing AI solutions for business.

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The reasons to study second-cycle programme in Management at the WSZiB in Cracow

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See also other scopes of training

• Human resource management
• Digital Marketing & Social Media
• Applied Computer Science in Business
• Law in Business
• Purchase and supply chain management

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