Marketing

Marketing

  Graduates credentials

Graduatesi of marketing studies with a specialization in marketing have complex foundations in the fields of economics and management. This enables them to undertake various marketing-related tasks in a range of companies. Their theoretical preparation makes it possible for the alumni to engage in:
  • market analysis
  • strategic analysis
  • marketing research
  • marketing planning,
  • marketing management
  • marketing strategies
  • marketing in trade and the service sector
  • sales management
  • development and implementation of advertising campaigns
  • public relations
 

Career perspectives

Graduates of management studies with a specialization in management can find employment in marketing departments of various small, medium and large companies (both in Poland and abroad) and different agencies that operate in the fields of market research, marketing research, advertising and public relations. In addition to this, the skills possessed by the alumni enable them to start their own businesses.

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