Strategic enterprise management

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Description of the scope of training

The study programme in Strategic business management encompasses the knowledge and skills that will help you think strategically and thus create business analyses and manage strategically. The learning process is interactive and includes lectures and practical classes. The classes are held by business practitioners who can teach you, among other things, how to use quantitative tools in decision making processes or how to develop employee engagement.


What will you learn?

By choosing these studies, you will learn to implement specific strategic management tools in an organization. We will also teach you how to leverage manager’s strategic decision-making skills, including crisis situations.


Your educational pathway

  • Management accounting
  • Enterprise value management
  • Strategic analysis – business plan
  • Marketing strategies
  • Labour law
  • HR policy
  • Image management
  • Business ethics
  • Methods of creative organisational problem solving
  • Impression management


Future job prospects

Strategic management professionals are needed in any company where comprehensive knowledge of management and organisational science is required. Our graduates most often work as business analysts, consulting advisors, middle managers, or entrepreneurs running their own business.


1st year
  • Foreign language 10 ECTS
  • Cultural anthropology / Organisational culture 2 ECTS
  • Career planning / Basic knowledge of the labour market 2 ECTS
  • Marketing 4 ECTS
  • Information Technology 4 ECTS
  • Microeconomics 6 ECTS
  • Macroeconomics 6 ECTS
  • Accounting 8 ECTS
  • Law 8 ECTS
  • Management foundations 8 ECTS
  • Mathematics applied to management 7 ECTS
  • Scope of training
2nd year
  • Financial policy 6 ECTS
  • Sociology / E-business challenges 3 ECTS
  • Psychology / Company start-up techniques 3 ECTS
  • Statistics 6 ECTS
  • Foundations of econometrics 5 ECTS
  • Customer Relationship Marketing 4 ECTS
  • Economic law 3 ECTS
  • Organisational behaviour 5 ECTS
  • Marketing management 5 ECTS
  • Mathematics 6 ECTS
  • Quality management 3 ECTS
  • Effective leadership 3 ECTS
  • Scope of training
3rd year
  • Marketing research 5 ECTS
  • Information Technology in Management 2 ECTS
  • Corporate financial management 4 ECTS
  • Human resource management 4 ECTS
  • Financial accounting 4 ECTS
  • Insurance in business activities 3 ECTS
  • Academic research methodology 3 ECTS
  • Diploma seminar / final thesis 15 ECTS
  • Scope of training
4th year
  • Intellectual property protection / Computer law 3 ECTS
  • Project management 4 ECTS
  • Market analysis 4 ECTS
  • Organisational behaviours 4 ECTS
  • Marketplace 3 ECTS
  • Internship 19 ECTS
  • Scope of training

It is worth studying Management at WSZiB in Cracow

Practice-oriented training

Practice-oriented training

Analytical thinking and personal effectiveness

Analytical thinking and personal effectiveness

Our own intranet platforms

Our own intranet platforms

Modern IT tools

Modern IT tools

Communication skills

Communication skills

Professional teaching staff

Professional teaching staff

Unique study atmosphere

Unique study atmosphere

Opportunities to study abroad

Opportunities to study abroad

Professional career

Professional career


Are you interested in our offer?

Do not hesitate, choose WSZiB and take care of your future

Enroll

 or check out the Admissions Office


See also other scopes of training


Admissions office

Kraków

Admissions Office
al. Kijowska 14,
Office No. 105, 1st floor

tel. 012 635 68 05

Monday – Friday: 10:00 AM – 3:00 PM
Saturday and Sunday: closed

+(48) 12 635 68 21
email:
rekrutacja@wszib.edu.pl

Payment office

+(48) 12 635 68 08

Tuesday, Thursday: 10:00 AM – 3:00 PM
Saturday and Sunday: closed

Tuition Fees

One-time payment per semester applicable to new enrolees as of 2019.

Instalment payments are also possible as of the first semester of studies.

full-time study programmespart-time study programmes
Management

Finance and Accounting

PLN 2400

PLN 2400

PLN 2500

PLN 2500

Computer SciencePLN 3100PLN 3500
Second-cycle studiesPLN 2500PLN 2600

* Master’s programmes (4 semesters)

 

Bank account details

Bank Ochrony Środowiska, Oddział w Krakowie
26 1540 1115 2001 6001 2087 0004

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